If you are a marketer who wants to increase your expertise and open up your creativity, these nine great marketing books will bring you an exciting experience from the early marketing principles to its role and the influence in the Industry 4.0.
And, if you are a businessman or an entrepreneur, the real testimonials such as “How to Make it as an Advertising Creative” will give you a more accurate view of marketing. From that point, forming more objective development of work.
Now, without further ado, let’s get straight into it!
1. Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die is considered one of the best marketing books of all time. Also, thanks to this book, “differentiate” has become a “big word” in today’s business world.
Having found out the importance of making a difference, Jack Trout and Steve Rivkin have updated and added new ideas and content to this second edition.
It’s a synthesis of 18 more real-life examples and three completely new chapters. One chapter introduces the research on the product line. Another one presents the difference between rumors and gossips while the rest emphasizes that you can differentiate everything in all areas of your business.
Like many marketers have been reading and retaining this Differentiate or Die Book as a key guidance during their business plan, you will surely find many interesting things in this new edition.
2. Steal These Ideas! Marketing Secrets That Will Make You a Star
For years, New York City has been spreading a story about the first meeting between Woody Allen and Arnold Schwarzenegger. The two met at a luxury party held in Manhattan. In there, Woody held a wine glass in his hand, approached Schwarzenegger and asked, “Arnold, I really wonder how long it takes me to be like you?” Arnold answered without hesitation: “Two more generations.”
Unlike Woody, you do not have to wait that long, long time to become a great person. Steve Forbes have incorporated in this book many ideas and practical, useful advice during nearly two generations and you can capture them in about 1 to 2 hours. You will notice that the ideas and concepts in this book are not taught in any school, even in the real world of your work. The book is structured into several chapters that make it easy to follow and I believe the content of the book is enough to catch your attention.
I think that in the marketing field, it has been long missing the stature and practical ideas for you or your company to immediately apply successfully. If you use this book as a marketing secret or as a reference guide, then it seems like I have done my job. So, you do not have to search for a new book like “never before”.
Feel free to enjoy the stories, learn the methods outlined in each page and most importantly: do not hesitate to steal these ideas. Remember, these are the secrets nobody has taught you before and all you need to truly shine in marketing – right now, no need to wait for one or two generations to go!
3. The Perfect Slogan Formula: How to Write a Catchy Slogan that Brings in More Customers: An Easy Way to Make Memorable Business Slogans that Persuade People to Buy Your Product or Service
In the age of digital technology nowadays, as the amount of transmitted information increases dramatically, the role of business language becomes more and more important. Language can be the core of all business activities.
Basically, every activity in the business goes through two stages of “idea” and “languageization” of that idea. Therefore, business people, especially copywriters, need to master the art of using words so that they can convey the whole idea of your business to the consumers. From that point, it’s clearly possible to transform the strength of words to promote the development of the whole business.
Based on many years of experience in the advertising industry, Brandon Gaille shows us specific rules for interpreting ideas into core messages, highlighting mission, vision as well as the basic values of the business. Along with practical suggestions including about 150 messages, slogan and motto from many successful businesses around the world, you can see the views, perspectives and process of interpretation of ideas into specific words.
Through the book, we will be able to draw out our own approach to the matter as well as our approach to each customer, thereby improving our language skills as a powerful and creative key to open the door connected to the consumers.
4. The Book That Started It All: The Original Working Manuscript of Alcoholics Anonymous
Now when all companies want to “be the only one”, “stand out from the customer’s standpoint”, “become a creative corporation,” “focus physically,” “personal stance “, there are more people in the advertising industry who need to experiment and get the most unique and thoughtful thinking and thinking. And if these people do not have “their own way of life, their own way of thinking,” then it is very difficult to do creative work.
This book has a very audacious goal of cultivating “creative people who are going to be the multi-talented for companies”. Also, it helps advertisers discover many new things. Not just direct work, but also combine many methods of cohesion from beginning to end that help you never be shaken.
Based on more than 30 years of experience in the field of advertising, the author has provided extremely specific guidelines for those who work in advertising to have unique thinking, such as forging self-esteem, have the ability to synthesize information, understand the information both inside and outside the field, must be curious, thoughtful, have dream, bravely break the rules and excitedly expect changes.
In this book, you will learn step by step to get unique thinking, help yourself to work more effectively and bring new value to the community.
In a competitive society, what people need is their personal marks, so that’s why creative workers need to learn one-of-a-kind thinking, discover new things to be successful. This book is the tool you need to achieve those goals.
“Unfortunately, we have no shortcuts.
There is no other way than to train yourself to develop more, that is the only way.”
5. How to Make it as an Advertising Creative
This book is intended for anyone considering becoming an Advertising Specialist or already an Advertising Specialist but wants his career to grow better and higher.
The difference between this and other promotional books is that it would not teach you how to get ideas or write advertising.
There are many other books published dealing with these aspects, and it has also been taught in universities. However, what students have never been taught is the set of skills that you need to create an innovative advertising program, beyond the ability to write good advertising programs.
This book will show you how to take advantage of the best people you work with, such as the planners, photographers or directors. It will also teach you how to be successful in getting creative directors to accept your ideas and how to present your ideas to your customers. There are also more “other” issues discussed in the book, such as whether your outfit is really important, and how to argue with your partner.
6. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The success of a business or a brand depends largely on how marketing works. An effective marketing program is not just about being fully planned, done right and having good financial resources, but also following the rules of marketing.
The book – The 22 Immutable Laws of Marketing – presents the fundamentals that are capable of dominating, decisively important to business success.
This is also the passionate work of two authors – Al Ries and Jack Trout – with years of research and practical experience. These rules contains high practical value in addition to be easy to grasp, apply and quickly bring you to success and shine as an effective marketer.
The first rule to succeed in marketing is to grasp the content presented in this book. With a simple and practical way on how to set the matter, this is really a handy book, where the marketing rules are refined, subtle and easy to understand … An economic book that is ranked in the must-read for anyone doing marketing and business.
The marketing concepts presented in this business book are extremely useful, in fact, particularly suited to the harsh competition of the marketplace and the economy today.
7. Marketing your retail store in the internet age
If you are running a retail business, this book will show you an effective marketing model for promoting your business, allowing you to compete with online businesses and other big entrepreneurs.
With so many new ideas and innovations, the book will show you how to create rewarding experiences for your business as well as build lasting, loyal and long-term relationships with your customers.
Read Marketing your retail store in the internet age and perceive much precious experience shared by Bob and Susan Negen, you will learn:
– Why ads cannot be applied to retail stores and what should you do?
– How to apply interaction law to your business and attract thousands of new leads?
– How to create trust with customers so that they become loyal and long-term customers?
– 10 Advertising Composition Laws that any retailer must know when sending marketing messages.
– 14 elements you need when creating a website.
In today’s overwhelming marketplace, how to make the mark in the minds of consumers, how effective marketing campaigns are, they are the questions that always make strategic planners the most painful. Creativity can come from ideas that are very crazy but that is really marketing
The book brings a lot of inspiration and practical experience, not just ideas but also the ways to turns that idea into your weapons to win.
8. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Advertising content is the heart and soul of the advertiser, whether it is print advertising, television, radio or any other media. In “The Adweek Copywriting Handbook”, the legendary copywriter, also the American advertising wizard – Joseph Sugarman – provides readers with basic instructions and expert tips to write an engaging ad to effect on customers to swap their hard-earned money to buy your products.
Sugarman has step by step guided us completely the entire process of writing ads – from the product preparation, market research to the flow of ideas appearing in the paper output and then polishing them to be more attractive and interesting. He also explains the vital elements that make up an attractive advertisement as well as emotional tips enough to make customers buy.
This book contains all the tools and tactics needed and enough for you to write effective sales ads like the ones that have brought Sugarman to the peak of fame and fortune.
Whether you are new to advertising or have become a specialist, this book is a great companion to help you get everything you want in the workplace. With these specific guidelines, the fact of writing advertising for various forms of communication, this handbook will tell you everything to move forward in an ad world that is always a fierce competition.
9. Kotler on Marketing: How to Create, Win, and Dominate Markets
The book presents Philip Kotler’s long-awaited basic guide on marketing for managers. The book is written on the basis of his extraordinary successes around the world on marketing in the new age. Here, readers will discover the latest thinking which is expressed in a coherent and easy way to read about the hot issues such as database marketing, relationship marketing, high tech marketing, global marketing and Internet marketing. Besides, readers will also find his practical advice (who has been with the marketing industry for 38 years).
Now, that’s the end of this article. I hope that through my collection, you can pick at least one interesting and useful book to be a good reference in your business plan. Hope you enjoy it!